Introducing ljcannon.com! One of my latest pieces of design and development work. Leigh is a builder & brickwork specialist working in and around Warwickshire and South Leicestershire. He wanted a portfolio website with a focus on a call to action for people to contact him.
His website is a tool for him to showcase examples of his past works, categorise them into types of work and enable potential customers to get in contact with him.
This is a fully responsive, custom template built for the WordPress CMS (Content Management System). Some key features include an integrated contact form, customer testimonials which are linked to previous works and a photo gallery attached to each portfolio item.
I really enjoyed creating this design which was heavily influenced by three main factors:
- The content
- The existing logo
- A photo taken from his portfolio
Each item in the list above had an impact on the design in a different way.
This is where I believe design starts. There’s no point in something looking great if it doesn’t get the message across in a clear and concise way. Once Leigh had provided me with the bulk of the content and what he wanted to communicate to his customers it was all put on the page and organised.
One of the driving factors of the content was an easy and accessible way for customers to get in contact with Leigh to request a quote.
The Existing Logo
Leigh’s existing logo design, created by the talented Anna Badger, inspired a large part of the website design.
The font used for all headings on the website is the same font as the logo to ensure the website conforms to Leigh’s established brand.
Also inspired by the logo is the black, block border around elements and the uniform, brick-like look and feel of the content blocks.
The colour palette was inspired by a photo from Leigh’s portfolio of completed work.
I used this photo on the landing page to show a completed project with vibrant colours. Those colours are then echoed throughout the design to tie the whole website together.
For this project I created a custom built template for the WordPress CMS so that we had complete control over all aspects of the design to get Leigh exactly what he wanted. I chose to implement this website using WordPress so that Leigh could easily update any information and add new pages and portfolio items quickly.
One of the key features that Leigh requested was a ‘contact details’ section which ‘followed’ visitors around the website to make it as easy as possible for the customer to get in contact with him for a quote.
- Email setup and management
- Content management
- Search engine optimisation
If you would like to learn more or are looking for a quote then please contact me.